Why We’ve Rebranded

From Talent Platform to Business Growth Agency

When I launched theADmarket, the original vision was clear: build a marketplace where brands could connect with the best advertising and marketing talent. Think of it as a curated Upwork for the advertising world — a space where experienced creatives, strategists, and marketers could be matched with businesses needing a short-term solution.

That model worked to an extent, but over time, it became clear the market didn’t just want talent — it needed traction. Whether it was a startup struggling to scale, a growing influencer unsure how to monetise their following, or an established business looking for new revenue streams, one thing became obvious:

People weren’t looking for freelancers.
They were looking for a partner.

And that’s where theADmarket has evolved — from a sourcing platform to a full-service business growth agency helping SMEs and influencers unlock potential, drive revenue, and build long-term, scalable businesses.

Why We Pivoted

Like so many, COVID was a turning point. My background spans 30 years in advertising, sales and marketing across the UK, Middle East, Asia, and Australia. When the pandemic hit, projects slowed and I found myself helping a handful of businesses rethink how they grow.

Wine Animal, a wine-focused Instagram account with 4,000 followers at the time, had no website and no clear business model. But with a few simple strategies — a proper digital structure, events calendar, a loyalty program, and consistent content — it grew into a full-time business generating hundreds of thousands of dollars in its first year and growing its audience by over 600%.

That wasn’t a fluke. That was strategy.

And the more I worked with founders, influencers, and creators, the more I saw how underserved this space was — particularly when it came to monetisation. So, I rethought the business.

The Shift Towards Automation and AI

The digital landscape is shifting fast, and so are client expectations. AI is no longer a futuristic idea — it’s happening now. In fact, Admetrics reports that AI-driven ad targeting, creative generation, and optimisation are already outperforming traditional methods in many sectors.

At the same time, personalisation is becoming the new baseline for marketing. According to a recent LinkedIn article on the state of digital marketing in 2025, almost every aspect of digital marketing is now being influenced by AI, from campaign planning to customer service.

Our clients — especially small business owners and influencers — don’t have time to trial 10 different tools. They need integrated, smart solutions that actually move the needle. That’s why automation and AI now sit at the heart of theADmarket's offering.

What We Offer Now

Today, theADmarket is a growth agency built to help both small businesses and influencers build something bigger — whether that’s growing an audience, launching products, or preparing for sale.

1. Business & Revenue Strategy

We audit the business (or the potential business, in an influencer’s case) and map out where growth is being left on the table. We help clarify offers, pricing, systems, and audience targeting — the foundation that turns a following into a business.

2. Marketing, Content & Monetisation

We help you stop guessing with your content. Whether it’s Meta ads, email marketing, product launches, or influencer collabs, we build the engine that drives real, repeatable revenue — not just reach.

3. AI & Automation

This is the future. We’re helping businesses and creators build automated customer service systems, sales strategies, and lead capture tools using AI. Imagine a 24/7 voice assistant that answers customer queries, books appointments, or nurtures leads while you sleep. That’s what we’re building.

And we’re not the only ones talking about it. On Reddit’s digital marketing forum, many marketers agree — AI customer service and voice-based interactions are set to disrupt how we engage with audiences.

Influencers, This Is for You Too

We’re not just here for SMEs with staff and stock — we’re here for creators who’ve built an audience and now want to turn that into income. If you’ve got a following but no product, we’ll help you create one. If you’ve got a product but no systems, we’ll build them. We take what you’ve created and make it work for you.

Whether that’s selling digital products, launching a Shopify store, or building a brand partnership model — we’ve got the blueprint and the backend support to make it happen.

What’s Next?

In May 2025, we officially launch our Voice AI Customer Service product — giving businesses and creators a fully managed AI phone assistant to handle customer service, lead capture, and bookings. We're offering a free trial so people can test it themselves before committing.

This rebrand isn’t just a new look. It’s a new focus. From freelancer matching to full-stack business growth. From side hustle to scalable enterprise.

If you’re ready to grow, sell, or simply stop doing it all yourself — we’re ready to help.