TheADmarket is a full-service growth consultancy specialising in business development, advertising, and new revenue solutions. We empower businesses to achieve their growth objectives by providing expert guidance, strategic implementation, and access to a curated network of specialists.

Our mission is to be the trusted advisor for businesses seeking sustainable growth through strategic marketing, advertising, and partnership development.

Our core values include client focus, strategic thinking, data-driven decision making, creativity, and collaboration.

• Business Auditing & Analysis
• Audience Identification & Customer Programs
• Marketing Strategy & Planning
• Sales & New Revenue Development
• Advertising
• Influencer Marketing
• Design, Website & Content Creation
• SEO & Social Media Management
• Systems & Partnership Development

At TheADmarket, we understand that businesses come in all sizes and at different stages of growth. We're committed to finding solutions that fit your specific needs and budget. Here's how we approach pricing:

• Free Consultation: We offer a free consultation to discuss your business goals and challenges. This allows us to understand your situation and identify the most impactful ways we can help you grow.
• Scalable Solutions: We create customised plans that scale alongside your business. We can start with smaller, targeted engagements focused on high-impact areas and gradually expand our services as your budget and needs evolve.
• Transparent Pricing: We provide clear and transparent pricing options upfront, so you know exactly what you're investing in. We also offer flexible engagement models, such as hourly rates or project-based fees, to suit your preferences.
• Growth-Focused: Our ultimate goal is your success. We believe in the value we provide and are confident that by working together, you'll see a return on your investment.

Here are some ways we can adjust our services to fit your budget:

• Focus on specific goals: We can prioritise tackling one or two crucial growth areas at first, maximising impact within your budget.
• Phased implementation: We can break down our services into smaller, more manageable phases, allowing you to spread the investment over time.
• Do-it-yourself (DIY) with support: We can provide strategic guidance and resources to help you implement some aspects of the plan yourself, while offering ongoing support for trickier areas.
• No matter the size of your budget, we're confident we can develop a plan that helps you achieve your growth objectives. Reach out today for a free consultation and let's discuss how we can help your business thrive!

This revised approach emphasises:

• Accessibility: Free consultation and flexible engagement models.
• Scalability: Growing the plan alongside your business.
• Transparency: Clear pricing and cost-effective options.
• Focus on Value: Confidence that your investment will yield results.
• Call to Action: Encourages them to reach out for a free consultation.

Our approach involves a combination of analysis, strategy development, and implementation. We begin by conducting a thorough analysis of your business, including your market position, audience engagement, and revenue streams. Based on this analysis, we develop a customised action plan tailored to your specific needs and goals. We then partner with you to implement the plan and achieve measurable results.

We take a holistic approach to growth, considering all aspects of your business. We also provide tailored recommendations based on your specific needs and goals. Additionally, we offer access to a curated network of specialists to ensure you have the resources you need to succeed.

By working with us, you can expect to achieve a number of benefits, including:

Increased brand awareness and market share

Improved customer engagement and retention

Increased sales and revenue growth

Improved operational efficiency

A more competitive edge in the marketplace

A business audit conducted by TheADmarket Consultancy would likely cover a comprehensive range of areas critical to your business growth. Here's a breakdown:

Market Analysis: We'd assess your current market position, industry trends, and competitor landscape. This helps identify opportunities and threats in the market.

Audience Analysis: We'd delve into your target audience demographics, interests, and pain points. This understanding allows for creating targeted marketing messages and strategies.

Marketing & Sales Analysis: We'd evaluate your current marketing and sales funnels, effectiveness of existing campaigns, and customer acquisition costs. This helps identify areas for improvement and optimise lead generation.

Financial Analysis: We'd assess your revenue streams, pricing strategies, and operational costs. This helps identify potential areas for cost savings and revenue optimization.

Website & Digital Presence: We'd evaluate your website's functionality, user experience, and SEO optimization. This helps attract organic traffic and improve conversions.

Systems & Processes: We'd assess your current tools and technologies to see if they're efficient and support your growth goals.

The timeframe for a business audit by TheADmarket Consultancy can vary depending on the complexity of your business and the scope of the audit. However, it typically falls within a range of:

2-4 weeks: This time frame is suitable for smaller businesses or those with a well-defined scope for the audit.

4-8 weeks: This timeframe may be applicable for more complex businesses or those requiring a more in-depth analysis across various areas.

When developing a marketing strategy at TheADmarket Consultancy, we consider several key factors to ensure effectiveness and alignment with your goals:

Your Target Audience: Understanding your ideal customer demographics, interests, and behaviours allows us to create targeted messaging and choose the most relevant marketing channels.

Your Business Goals: Whether you aim for brand awareness, lead generation, or increased sales, your goals guide the overall strategy and campaign development.

Your Budget: We factor in your marketing budget to develop cost-effective strategies and prioritise initiatives that deliver the most value within your constraints.

Your Competitive Landscape: Analysing your competitors' strengths and weaknesses helps us identify opportunities to differentiate your brand and stand out in the market.

Industry Trends: Staying updated on the latest marketing trends and consumer behaviour allows us to tailor strategies that resonate with your audience and leverage emerging opportunities

theADmarket has expertise in managing and optimising campaigns across the main major platforms:

Facebook: A dominant platform for brand awareness, community building, and targeted advertising.

Instagram: A visually-driven platform ideal for businesses with a strong focus on product aesthetics or influencer marketing.

LinkedIn: A professional networking platform suitable for B2B businesses and thought leadership content.

X (aka Twitter): A platform for real-time engagement, news dissemination, and customer service interactions.

YouTube: A video-sharing platform ideal for product demonstrations, tutorials, and brand storytelling.

TikTok: A rapidly growing platform ideal for short-form, engaging video content, often targeting younger demographics. Leveraging trending challenges and influencer partnerships can be highly effective on this platform.

Snapchat: A platform known for its disappearing content and strong focus on augmented reality features. While its user base may skew younger, it can be a valuable tool for creating interactive campaigns and reaching a specific audience segment.

The specific platforms recommended for your business will depend on your target audience demographics, industry best practices, and overall marketing goals. TheADmarket Consultancy would likely conduct a social media audit to assess your current presence and recommend the most effective platforms for your specific needs.

An Advertiser is a business decision maker in need of creative, marketing or advertising services from an advertising Expert.

An advertising professional who has experience working in a creative, marketing or a media role.

Although anyone can browse Briefs on the site, only registered users can post Briefs or bid on Briefs.

Click Register at the top right-hand side of the homepage and complete a short registration form.

You'll be asked to confirm whether you are an Advertiser or an Expert. Then you'll create a unique username that identifies you across the site, provides a valid email address and your location and sets a password. You'll also be asked to confirm you are not a robot and accept our Terms & Conditions.

You can then submit your registration or login with Facebook to register.

theADmarket will send you an email with a verification link. If you did not receive an email, please check your spam/junk folder.

If you have checked your email, including the spam/junk folders, and you have not received a verification email, please contact theADmarket team via the site's Contact Us section or via email help@theADmarket.com.

Once you have verified your email address, theADmarket needs to approve your account, which can take up to 24 hours. Following approval, the ADmarket will send you an email confirmation. That email will also include a link to your Google Drive storage folder, which is used across the site for storage purposes and includes folders to share with Experts.

Once approved you can login to your account with your username and password and set up your profile. Personalise your profile by providing:

1. Your photo
- A profile picture gives your account a personal touch and shows Experts a face behind your business. It also establishes trust within the platform.
• The photo should show your face from the shoulders up, avoid sunglasses or hats.
• Make sure it's only you in the photo
• Your face should be positioned within the centre of the photo.
• Ensure there are no objects in the background. A white background is recommended.
• We recommend a colour image with good lighting and pixel quality.
• Pictures should be either Jpeg or .png.
• Present yourself in a professional manner, and smile.
• Using somebody else's photo could result in account closure.

2. Contact information
- This information is not shared with other users and is only held to verify your identity in line with our Terms & Conditions.

3. Your location
- This helps Experts understand your geographic location and time zone to provide the best possible service.

4. Brief description of your business
- Provide a clear and concise description of your business.
- What industry do you work in?
- What is your position within the business?
- What products or services do you sell/produce or promote?
- How many years has the business been in operation?
- Who are your competitors?

Once finalised you can explore the site, your account or post a Brief.

Once your email is verified, you can complete your Expert profile. The information you add to your profile helps Advertisers find suitable candidates for their Briefs.

This is a step by step process.

1. Complete Your Profile

- Your Photo
• A profile picture gives your account a personal touch and shows Advertisers a face behind your business. It also establishes trust within the platform


• The photo should show your face from the shoulders up, avoid sunglasses or hats.
• Make sure it's only you in the photo
• Your face should be positioned within the centre of the photo.
• Ensure there are no objects in the background. A white background is recommended.
• We recommend a colour image with good lighting and pixel quality.
• Pictures should be either Jpeg or .png.
• Present yourself in a professional manner, and smile.
• Using somebody else's photo could result in account closure.
- Contact information
• This information is not shared with other users and is only held to verify your identity in line with our Terms & Conditions.
- Your location
• This helps Advertisers find location and/or time zone specific Experts with your expertise.

2. Share your expertise

- Select an area of expertise (skill) to add to your profile.
- Set your hourly rate (you can set different rates for each skill).
- Explain why you charge this hourly rate.
- Add that skill to your profile.
- If you have multiple skills, follow this process for each.

Then add details

- How many years of experience do you have? Explaining how much experience you have in each area of expertise - helps Advertisers choose the right candidates.
- Please be specific about your skills
- What are your strengths?
- Provide Advertisers with a brief employment history:

• How you got into your line of work
• What roles you have held
• Where you have worked
• What brands you've worked with
• What you are doing currently
• What you can offer Advertisers
- Include your LinkedIn profile to share with Advertisers (optional).

3. Background check

theADmarket prides itself on connecting Advertisers with the best media professionals from around the world. All Experts must be verified.
Verifying not only ensures safety for all, it also ensures that Advertisers are working with legitimate Experts. We accept a valid:

• Passport
• Driver's licence
If you do not have any of these identification options, please email help@theADmarket.com.
After you have completed the registration process, theADmarket may be in contact for further identity verification.

4. Quiz

Finally, there is a very short quiz that contains easy media-related questions. This quiz helps us understand whether you work in the media landscape, and it prevents bots from creating profiles to further protect our users.

5. Completion

After you complete the quiz, theADmarket will verify your account (please allow up to 24 hours). Once approved, you can explore the site, your account or browse Briefs.

Click the LOGIN button at the top right-hand side of the homepage.
Enter your email address and the password you set while registering or login via Facebook.

1. Click LOGIN
2. Click Forgot Password

3. Enter your email address, tick the box to confirm you are not a robot and submit.

4. Check your email and follow the link.
5. Enter your new password twice then submit. To keep your account safe please use strong passwords that include

upper and lower-case letters, numerals and special characters.
6. Please keep your password confidential and DO NOT share it with others.
7. After you reset your password, you will be redirected to the login page.

A Media Owner is a person or entity that owns a media organisation. For example, publishers, cinema networks, newspaper proprietors, and owners of websites, television channels, radio channels, and virtual and physical advertising space. In general, anyone who owns a platform that sells advertising space is a Media Owner.

Briefs are posted by registered Advertisers and include business/media objectives, skill requirements, target audience, budget, and other important criteria to help Experts provide the best possible recommendations.

Experts are invited to bid on briefs or they can search in the Browse Briefs section of the site for briefs that match their skills and experience. After reading the full descriptions of applicable briefs, Experts can bid for the work and share their profile page. Advertisers then examine the bids and Expert profiles to determine the most qualified candidate.

theADmarket.com encourages Advertisers to provide accurate and complete details when posting briefs. Our posting and bidding systems are designed to provide the best results for both Advertisers and Experts.

Bids are Experts' first initial responses to Briefs posted by Advertisers. Bids are generally short responses showcasing the Expert's profile page and cost for completing the work outlined in the Brief. Experts share additional information that will help them be considered to complete a Media Plan.

Advertisers ask Experts to complete a Media Plan if they are happy with the Expert's Bid. Once an Advertiser approves a Media Plan, an Expert is awarded 20% of the total Expert fee proposed in the Bid (not the total budget).

An Advertiser can request up to two amendments to a Media Plan before they choose to award a Brief to an Expert who then executes the Media Plan.

Google Drive is a cloud-based storage platform that allows users to save and access files online from any computer or handheld device.

You can use Google Drive on your device to securely upload files and edit these online. Google Drive also makes it easy for others to edit and collaborate on files.

theADmarket uses Google Drive to save all content related to Briefs. Each Advertiser receives a Google Drive folder when their account is created.

Once Advertisers select an Expert from the Bid process, they share a Brief folder from Google Drive with the Expert to help them create and deliver a Media Plan.

Yes, theADmarket has a rating system. It is located on the My Briefs section of a user's account. When a brief and payment are completed through the site, the rating system for that brief is activated.

Our rating system provides the opportunity for both Advertisers and Experts to rate each other through comments and a simple rating scale of 0-5 stars, with 0 being Completely Unsatisfied and 5 being Completely Satisfied. An Expert's overall and individual brief ratings and feedback are displayed on their profile page to help Advertisers assess the value of working with each Expert.

The feedback and rating system allows both Advertisers and Experts the opportunity to build their reputations. It also provides the entire theADmarket community added protection against potential scams and unsatisfactory business transactions.

Your username is your unique identifier on theADmarket.com. It cannot be changed after your account is created.

If you really wish to have a different username, you may permanently close your account and create a new one with your preferred username. Note that your previous experience, ratings, and feedback cannot be migrated to the new account.

theADmarket expects all users to uphold our Code of Conduct and adhere to the Terms and Conditions. The rules are in place to maintain safety, trust and professionalism within the marketplace. Utter disregard of the rules, including the following activities, warrants immediate account suspension or closure:

• Use of our services for any illegitimate or disingenuous purpose.
• Creating problems with other users or potential legal liabilities.
• Infringing upon the intellectual property rights of third parties.
• Acting inconsistently with the letter or spirit of any of our policies.
• Abuse of any staff members including inappropriate or unreasonable communications.
• Abuse or poor performance on theADmarket platform.
• Extortion or blackmail for positive reviews and/or payment.
• Any attempt to use theADmarket's services or platform for objectionable purposes
• Falsifying identification documents.
• Spreading viruses or malicious site links.
• Gaming the feedback system to gain a positive reputation on the site.
• Buying or selling theADmarket accounts.
• Engaging in any activity that violates our Terms and Conditions.

Account suspension or closure as a result of a violation is final.
Please report users who violate our Code of Conduct and Terms and Conditions via email: dispute@theADmarket.com.
All reports we received are investigated. If a violation is proven, the user in question will be removed from the platform.

To close your account please email admin@theADmarket.com with 'Account Closure' in the subject line. Please provide your username and the reason for account closure.

theADmarket will make contact to verify you have requested the closure. Once confirmed, your account will be closed.

Accounts cannot be closed if there are outstanding payments or active briefs on your account.

Any funds attached to your account will be deposited in your nominated bank or PayPal account.

A previously closed account can be reopened by our admin team. Please email admin@theADmarket.com and include the following:

• Add 'Reopen My Account' in the subject line.
• In the body of the email, provide the username and email address associated with your account.
• Let us know why you're reopening your account.

Your request will be reviewed by theADmarket and reactivated once approved.
Accounts closed by theADmarket for violation of the site rules cannot be reopened.

All live Briefs remain on the site until they have been completed. theADmarket will also review completed Briefs and leave them on the site indefinitely for other users to view as examples.

If Advertisers would like completed Briefs removed from the site, please contact admin@theADmarket.com and provide the name of the Brief and a proposed date of removal.

Yes. If media buying is a component of the Brief response, the Expert will provide theADmarket with the Media Plan, booking confirmations and proforma invoices for all media included in the plan. The Advertiser will make one payment to theADmarket for the agreed Media Plan. theADmarket will verify all Media Owners and pay the relevant media costs included on the Plan.

Experts provide theADmarket with the following details for all recommended Media Owners named on a Media Plan.

• Company name
• Director's name
• Company address
• Company number
• Landline telephone number
• Company website
• Full banking details

theADmarket will then:

Check the company's website, business address, and landline phone number to verify that they are a legitimate business - Every business should have a business address and a landline phone number, theADmarket will check both by phoning the company and verifying the legitimacy of the business' address on Google Maps.

Check for a privacy policy - We will also look for a privacy policy and company history on the Media Owner's website, the latter may state how long the company has been in operation, their ethical stance and mission statement. Typically, a privacy policy will confirm their registered business address and company name, allowing theADmarket to do an official credit search through a trusted credit-reporting agency.

Check for a company number - The company's privacy policy or terms and conditions usually show the company number.

Check the WHOIS database - WHOIS allows us to check the domain registrant information and sometimes confirm a business address and contact name. It also provides us with useful information such as the domain name registration date. If the website has only been registered recently, or the registrant's information is protected, this may indicate that the company is not legitimate.

Check official sources - theADmarket will check whether the business exists on an official national company register, for instance, Companies House in the United Kingdom, or source a detailed report from a credit reference agency.

Run a company credit check - We will check the solvency of a business with a credit reference agency to ensure we can prevent fraudulent businesses operating on the site.

Company verification - We check the company name is registered, the company address, company number, and shareholder information. Where applicable, we review a company credit report to identify the company website and the company's industry code.

Director details - Every company credit report displays director and shareholder details. theADmarket may use these details to view individual director reports that display current and previous appointments, including appointment and resignation dates. We also view credit reports to ascertain whether a company is still trading. We also run a director search for anyone related with the company.

A company credit score - Beyond verifying a business, a company credit report provides a company credit score. Company credit scores indicate the likelihood of a company becoming insolvent within the next 12 months, with 0 being very unlikely and 100 being very likely. The higher the credit score, the more stable the company. Many factors influence a company's credit score, and a change to any of these factors can influence the overall score. For example, if adverse payment behaviour is filed, this is taken into consideration and the credit score changes.

By checking the company credit score, we have a basic understanding of how well the company is performing in in addition to verifying the business. The algorithm does all the hard work and provides a baseline answer, but we also look deeper into a company credit report to make a truly informed decision about a business.

There are many ways to check if a company is legitimate, but if something still doesn't feel right theADmarket will refuse access to the platform. theADmarket reserves the right to refuse to work with a company if we suspect legitimacy. Fraud is a common and damaging problem for many businesses, and we take every step to ensure our users are protected.

The Know Your Customer (KYC) program is an identity verification process that ensures a safer online workplace for theADmarket users.
We trust that users provide true and accurate information about their identity in the registration process.
Users can complete the voluntary KYC at any time here. However, verification may be required if we deem it necessary to add another layer of security to an account, and when a user chooses to withdraw funds from the platform.
The KYC has three components:
1. Proof of identity: A valid government-issued passport, driver's licence or social security number.

• The ID should be in date.
• The ID should include your name, photo, date of birth, signature, and date of issue.
• The ID details must not be handwritten.
• The copy should be a high-quality colour image, either a scan or digital photo. Photocopies and black and white scans or photos are not accepted.
• If the ID is in a language other than English, please have a copy of the ID translated and notarised prior to submitting.
• The minimum image size is 500 x 300 pixels.
• The copy must not be cropped and should include all sides and details of the ID.
• The copy must not be altered or edited in any way.
• If you are submitting an ID card, please submit the front and reverse of the card.
• Submission of a fake ID will result in account closure and may lead to legal action.

2. Keycode verification: A photo of the user holding both a unique code (that theADmarket provides) and their ID.

• A photo of yourself holding a piece of paper with your unique code in one hand and your ID in the other.
• Ensure that your face can be seen clearly.
• You must be actually holding both your original ID and a piece of paper with your code. Photos that show you holding only a printed copy of your ID will not be accepted.
• The ID you are holding in your keycode photo must be the same ID you submitted as proof of identity. For example, if you submit a colour scan of your passport, you should hold your passport in your keycode photo.
• Ensure that the details of your ID are clearly visible in the photo.
• The photo should not be a mirror image.
• The photo must not be altered or edited in any way.
• Submission of a fake verification photo may result in the closure of your account.

3. Proof of address: A utility bill or bank statement under the user's name and address that has been issued within the last three months. Here is a list of the acceptable proof of address documents.

• Bank statement.
• Utility bills.
• Income tax return.
• Valid residence ID/permit.
• Notarised leasing agreement/contract (issued within the last year).
• Any valid government-issued ID that displays your name, current address, photo, date of birth, signature and the ID issue date (in English).

Rules to remember:

• The document must have your full name and address.
• The document must clearly display the issuer's name, address, and phone number.
• The document must be a coloured scan or coloured digital photo. Photocopies and black and white scans or photos are not acceptable.
• Digital/online copies of documents are accepted (bank statements, utility bills). Please send a PDF copy, and not a screenshot.
• If the IDs or documents are in a language other than English, these must be translated and notarised before submission.
• If the document is an e-bill or e-bank statement, it should not be password-protected.
• Do not crop the file, adjust its colours, or alter it in any way.
• Submission of a fake document will result in account closure and may lead to legal action.

The Advertiser sets a budget for their Brief.
Bids are received from Experts.
Bids are reviewed and an Expert is selected to provide a Media Plan.
The Advertiser requests a Media Plan response from the chosen Expert and shares a Google Drive folder with templates and examples.
The Expert completes the Media Plan.
The Advertiser reviews the Media Plan and approves the Plan.
Once approved, the TOTAL budget is paid by the Advertiser through theADmarket platform via credit card or PayPal.
The Expert who supplied the Media Plan is paid 20% of their fee once the Media Plan is approved by the Advertiser.
Once approved by the Advertiser, the Expert actions all items on the media plan including, but not limited to:

• Designing and creating advertising assets
• Booking all media on the plan
• Requesting booking confirmations
• Requesting proforma invoices
• Requesting material specifications

Experts need to save all of these documents in the Brief's corresponding Google Drive folder, which is provided to them by the Advertiser on acceptance of the Bid. All proforma invoices should also be emailed to invoices@theADmarket.com as well as being included in the Media Plan.

theADmarket verifies all Media Owners on the plan, reviews the booking confirmations/invoices and, subject to approval, will pay all media invoices in advance.

The Expert then implements all elements of the Media Plan such as requesting advertising material assets from clients, speaking with Media Owners, making alterations to the campaign and so on.

Experts need to upload proof that each element has been delivered to the Post Campaign Report folder in Google Drive.

On completion of all elements, Experts will notify the Advertiser that the Brief is complete and all proof is available in Google Drive.

On review, Advertisers mark the Brief as complete, which releases the remaining 80% of the Expert's fee to the Expert.

The dispute resolution policy can be found here.

Creating a Media Plan represents a lot of work, sometimes the Plan is the biggest part of a Brief response. To retain top-level Experts on theADmarket platform, we include this 20% deposit to ensure they are remunerated for the work that goes into creating Media Plans for Advertisers. In turn, this provides Advertisers with confidence that they have access to the best media talent in the market.

theADmarket believes that 20% is fair payment for a Media Plan. Our system also gives Advertisers an affordable way to receive Media Plans from multiple Experts.

The remaining 80% of the Expert fee is released by theADmarket once the Advertiser approves the Expert's work according to the Media Plan, and the Brief is marked as 'Done'.

Briefs are not finalised until all elements are completed, proof has been provided by the Expert to the Advertiser and the Advertiser approves the completed work.

Experts create Media Plans and Advertisers approve and pay for Media Plans through theADmarket.

After Plans are approved, Experts book in Plans with media owners and request booking confirmations and proforma invoices.

theADmarket then verifies media owners and, once approved, pays for the media on Media Plans.

Funds can be deposited to a user's wallet and released when elements of a Brief are completed. Although prepayment for briefs is required, those funds are held by theADmarket.com until the Expert delivers on the campaign and the Advertiser approves the payment.

If there is a dispute, either party can start the dispute resolution process as set out in our Dispute Resolution Policy.

All registered users of theADmarket are provided with a free online account for payments and fund transfers, this account is found in the My Wallet section of the user's profile page.

Add funds to this account by using a credit card or PayPal. Funds can not be added via bank transfer.

Users may withdraw funds from theADmarket accounts via the My Wallet section using a PayPal or bank account. Funds can not be withdrawn via a credit/debit card.

theADmarket handles withdrawal requests on a weekly basis. Minimal fees to offset processing costs may apply to certain transfers and are deducted when the transfer is initiated.

Experts create Plans that include all line items.

All non-media charges, such as strategy or creative, should be included in the Expert's Fee.

All media-related charges, such as media and production, should be included on the Media Plan as separate line items.

theADmarket.com Limited is a UK registered company and pays tax in the UK. All charges on the site are paid in pounds sterling ($AUS).

theADmarket.com provides currency exchange tools, however, these are just guides and may not provide accurate currency exchange rates. Please double check all currency exchanges with your bank or financial provider to ensure accurate pricing in $AUS across all of your communications.

It is free and easy to become an Advertiser.

Click on Register on the top right-hand side of the homepage.

From the Register page, confirm I AM AN ADVERTISER.

Create a unique username that identifies you across the site, provide a valid email address, your location and set a password. Confirm you are not a robot and accept the Terms & Conditions.

You can then submit your registration.

You will receive a verification email from theADmarket. If you do not receive an email, please check your spam/junk folder.

Click FIND EXPERTS at the top of the page to see all Experts with a public profile on theADmarket platform.

You can narrow your search for an Expert by name, location and expertise.

If an Expert has a public profile, you can view their experience, what they specialise in, the kind of Briefs they are interested in, and their active (currently working on), completed (awaiting approval) and closed (finalised) Briefs.

Unless they are new to the site, you can also view the Expert's ratings and reviews from other Advertisers.

As a registered Advertiser, you can start a chat with an Expert, invite them to Bid on an existing Brief or create a Brief for them. Experts are notified when Advertisers make contact.

There are many variables to consider when selecting an Expert.

Expert Fee - Make sure your Expert is offering a fair price.

Timeline - Can the Expert deliver the bid and the detailed response in time? Are your deadlines too tight? Being flexible means you are more likely to receive multiple Bids on a Brief. The timeframe from bid submission to the start of your campaign should ideally be no shorter than four weeks. It can be shorter for Briefs that require a short turnaround time, such as designing creative assets or starting some social advertising. However, it could be longer if print advertising, photoshoot or sponsorship opportunities are part of the recommendation.

Ratings/Feedback - Ratings and reviews indicate how well the Expert has performed for other Advertisers. Experts with no ratings or reviews are new to theADmarket platform. As all Experts are vetted by theADmarket prior to acceptance, Advertisers can feel confident hiring these candidates. . Experts must have worked in the advertising industry and have experience in the areas outlined in their profiles.

Bid Detail - Look for a solid understanding of your Brief in Bid responses. Has the Expert provided a good explanation of how they will answer your objectives? Do you understand their approach and have they provided you with confidence that they can deliver?

Experience - You can view an Expert's profile to see the work they have completed in the past and you can ask additional questions directly via the platform's chat function.

Location - Location can be extremely important when choosing an Expert. If you want to break into new markets, for instance, an Expert who understands the market and can provide local knowledge is invaluable. If location is not important, review Bids based on other criteria.

On occasion, Advertisers may be unable to find an Expert with the talent needed to deliver on the objectives, or the Expert they invited to bid on a Brief has not responded. In these cases, Advertisers can take advantage of theADmarket Recruitment Service.

theADmarket Recruitment Service - helps Advertisers source the ideal candidate for a task for a flat fee of £100. We know all the Experts on the platform and can connect with them directly to ensure Advertisers get the best talent on our books.

To access this service please email recruitment@theADmarket.com.

Look for the heart icon beside the Expert's image on their profile page. Click the heart to add the Expert to your favourites.

You must be a registered Advertiser to post a Brief. After logging in, there are a number of different ways to post a Brief.

Clicking the Post a Brief button on the homepage will direct you to the Brief page.

Or post a Brief from the You As Advertiser section of your account.

You can also send a Brief directly to an Expert of your choice. Click Find Experts at the top of the homepage.
Search for a suitable Expert and invite them to Bid on your Brief by clicking Invite to Bid on the Expert's profile

page. You will be directed to the Brief page where you can Post a Brief.

Give your Brief a descriptive title so Experts know what the Brief is about.

theADmarket provides Advertisers with access to Experts with a range of skill sets. To find the ideal candidate, narrow your search by selecting the appropriate services.

• Advertising services - This includes buying advertising, planning advertising and strategies including which advertising channels to use and so on. It does not include the creation of advertising assets.
• Marketing services - Marketing services help with all marketing needs This can include:
a. Your owned channels such as websites, email, events, etc.
b. Your earned channels PR, social media, etc.
c. Your paid channels (does not include buying or creating)

• Creative services - Create the advertising assets you need such as TV ads, Facebook organic or paid creative, digital display assets, radio ads, etc.

We highly recommend that Advertisers include an image when posting a brief. Images help Briefs stand out and catch the attention of more Experts.
Briefs need to include a budget. The budget should encompass:

• Expert fees
• Any media an Expert recommends in their response

Consider your budget carefully. A budget that's too low may eliminate some of the better candidates. Please check our guide to Expert pricing or look at similar past Briefs from other Advertisers.

• Advertisers need to provide deadlines for both Bids and detailed responses.
• Advertisers can set a preferred Expert location. This helps when breaking into new markets and/or when local knowledge is essential.
• If an Expert's location is not important, selecting Doesn't Matter offers access to more Experts.
• Brief summary - Along with your Brief's image and your username, location and rating, the Brief summary is what Experts can see in the site's Browse Briefs section. Summaries are concise and consist of five words that detail your needs..


• The details section of a Brief provides further insight:
a. The business objectives
b. How media can help reach those objectives
c. The target audience.
d. When you want the Brief to start and a deadline
e. Media channels you need/prefer/have used in the past
f. Your existing advertising creative assets ( full-page adverts, video content, TV commercial, radio advert, etc.)
g. The purpose of the Brief. Are you looking for a brand revamp, full marketing solution, to drive awareness of your business, drive people in store/online, acquire new leads, etc?

• Company profile gives Experts more information about your business:
a. The industry its in
b. How long it has been established
c. The markets you currently work in. Please be specific, for example, you might select Manchester, Manchester and Liverpool, northwest England, England or the UK. Or your market may be broader: UK and France, Northern Europe, Europe, Europe/Middle East/North Africa, Northern Hemisphere or Worldwide.
d. Your competitors. The more competitors you share with Experts (including website addresses), the better able Experts are to respond to your Brief.
e. Any other information that will help Experts deliver the best possible Bid and Brief responses.

• Publish your Brief

On occasion, Advertisers may struggle to find a suitable Expert with the talent needed to deliver on the objectives, or the Expert they invited to Bid on the Brief has not responded. In these cases, Advertisers can take advantage of theADmarket Recruitment Service.

theADmarket Recruitment Service - helps Advertisers source the ideal candidate for a task for a flat fee of £100. We know all the Experts on the platform and can connect with them directly to ensure Advertisers get the best talent on our books.

To access this service please email recruitment@theADmarket.com.

Click Find Experts at the top of the homepage.

Search for suitable Experts and view Expert profiles.

You can click Invite Me to invite Experts to place a Bid on an existing open Brief, or you can create a new Brief.

You can also invite Experts to make a Bid by clicking Invite to Bid on the Expert's profile page.

Attempt to contact your Expert first. If more than 48 hours passes without a reply, contact theADmarket for assistance.

Experts who commit to a project are expected to communicate regularly until Briefs are successfully completed. Our messaging system is equipped with text functionality to facilitate a smooth communication process.

Experts who unreasonably fail to respond to an ongoing brief violate our Code of Conduct. Please 'Contact Us' if this occurs.

Here are some communication tips to ensure the success of your project:

• Establish a set schedule for project updates, meetings and submitting work. This is even more important if you are working with an Expert in a different time zone.
• Keep correspondence within theADmarket platform to ensure protection in the unlikely event of a dispute.

As an advertiser, you may encounter bids that violate our Code of Conduct and Terms and Conditions. We encourage you to report these so we can improve theADmarket platform for all users.

Contact us or email admin@theADmarket.com. Provide the Expert's user name and the brief in question.

All reports are investigated and proper sanctions are issued to users who violate site rules.

Bids are only visible to Advertisers.

What happens if I'm dissatisfied with an Expert's quality of work?

If an Expert delivers substandard work, communicate the issue and request revisions or improvements to the elements in question. Clearly outlining your requirements in detail helps Experts deliver to expectations.

Project success depends on both parties involved. Here are some recommendations to avoid a similar situation in future projects:

• Invite bids from elite Experts - theADmarket recruiters can connect you to the most suitable Experts.
• Determine who can best deliver - Take the time to screen Experts before awarding a Brief. Check profiles and past experience for insight into an Expert's capabilities. Ask Experts for samples similar to your required work — the closer, the better.
• Create a timeline - Organise the project into smaller parts prior to starting the Brief response. Establish target dates and deadlines for each phase of the project.
• Ensure understanding - Provide detailed requirements and maintain regular communication for updates and feedback.

In some cases, work quality and timelines may be affected by issues between Experts and Advertisers. Most of the time, these issues can be resolved through clear and constant communication. Experts and Advertisers should work together to reach an agreement that works for both parties.

Advertisers can hire theADmarket to manage an Expert's work progress until a Brief is completed. If other work issues are affecting a project's completion, contact us for assistance.

Most issues can be resolved through patience, understanding and open communication between the parties involved. We highly recommend trying to resolve problems through communication to find amicable solutions.

If you no longer wish to work with an Expert, you will need to cancel the Brief in question.

• Login and go to My Account
• Click the My Wallet section
• Click Deposit Funds
• Enter the amount
• Click Add Money
• Add funds securely via Stripe or PayPal

Follow the prompts and submit your payment

When the payment is successful, you will be directed to a confirmation page and the funds will be available in your ADmarket wallet.

You should be able to see the funds in your wallet and transaction history report.

Credit Card processing fees

We only accept Visa and Mastercard

Make sure the following in order for successful deposits:

• Your card's details are correct on the deposit page
• Your card has sufficient funds for the deposit and processing fee*
• Your card can make online and international transactions

If the above conditions are met but you are still unable to make a deposit, contact your bank for assistance authorising the transaction.

*A flat fee of £0.30 plus 2.3% of the deposited amount is incurred with credit/debit card deposits and PayPal.

Paypal

PayPal accounts must have a valid funding source with sufficient funds linked to make deposits. PayPal supports credit/debit cards and bank accounts.

If a PayPal deposit fails, contact your bank and/or PayPal support for assistance.

Users may withdraw funds from theADmarket via the My Wallet section. Funds can be withdrawn to a PayPal or bank account. Funds cannot be deposited to a credit/debit card.

theADmarket handles withdrawal requests weekly. Minimal fees to offset processing costs may apply to certain transfers and are deducted when the transfer is initiated.

Once a campaign is confirmed and funds are paid, the plan is set and Advertisers should avoid changes to the campaign.

Changes to open Briefs need to be communicated to Experts directly. If changes require minimal effort and no additional resources or budget, they are easily fixed.

If there is additional work, time or resources required, the Expert and, where applicable, the media owner, need to agree to changes. There may be additional charges such as an increased Expert fee, cancellation charges and theADmarket fees.

We trust Experts to make changes and resolve requests on open Briefs. If an Advertiser is not satisfied with the resolution, they can follow our Dispute Resolution process, contact us or email dispute@theADmarket.com.

To minimise issues with campaigns, accurately convey your needs in the Brief, select Experts carefully, take time to review the detailed responses and only approve Briefs when you are 100% satisfied.

In the unlikely event that the above is covered and something happens that has or could affect your campaign, please contact the Expert to resolve the matter.

If additional work, time or resources outside of what was agreed on the detailed plan, there may be additional charges such as an increased Expert fee, cancellation charges and administration costs.

We trust Experts to resolve requests from Advertisers. If an Advertiser is not satisfied with the resolution, they can follow our Dispute Resolution process, contact us or email dispute@theADmarket.com.

You can contact Experts directly using theADmarket chat function. Experts can help with requests to pause or cancel campaigns.

Note that once a campaign is approved, there are additional costs associated with changing or cancelling that campaign. These costs vary depending on the specific situation.

If changes are minor, an Expert is happy to make those changes and it does not affect timing or campaign delivery, theADmarket encourages both parties to negotiate changes.

For a more formal pause or cancellation, Advertisers must email theADmarket directly (advertiser@theADmarket.com) with a cancellation request. Please include an explanation of why the pause of cancellation is requested. Charges may apply:

theADmarket cancellation fee 3% of any cancelled funds Expert cancellation fee Any outstanding Expert fee to be paid in full Media cancellation fee Subject to the media owner's terms

Pause fee £40 one-off fee Expert pause fee 50% of the outstanding Expert fee Media pause fee Subject to the media owner's terms

We trust Experts to resolve requests from Advertisers. If an Advertiser is not satisfied with the resolution, they can follow our Dispute Resolution process, contact us or email dispute@theADmarket.com.

theADmarket.com recommends following some basic steps to ensure Briefs stand out and receive interest from Experts.

1. Pick a great image that is related to the Brief. For example:
a. TV if you need help with a TV commercial
b. Facebook logo if you need help placing Facebook ads
c. Picture of a radio if you need radio ads
d. The Singaporean flag if you are looking for advertising assistance in Singapore

2. Brief summaries are important. An Expert should be able to tell at a glance what assistance an Advertiser needs. In five words or less be clear about your Brief's aims.

"Help with Facebook" is good but try to be more descriptive. Below is an example of an image and Brief summaries:

a. Help designing Facebook Ads
b. Help creating a Facebook Ad campaign
c. Help drive ROI on Facebook
d. Create a Facebook Strategy

3. Ensure your Brief contains clear objectives. Provide as much detail as possible so Experts can provide the best possible solutions. Answer as many questions as possible:

a. Who is the target audience?
b. Where is the target audience located?
c. How should the advertising campaign make the target audience feel?
d. What are the measures of success?
e. Select the required skills correctly.
f. Choose a budget you can afford. Be mindful that smaller budgets may eliminate experienced Experts. Note that if bought media is an element of your Brief, the budget needs to include the Expert fee and media costs.
g. Give Experts enough time to respond with a Bid and then provide a detailed media plan. Providing limited time to respond may discourage top Experts who are busy with other Briefs.

theADmarket.com is here to match Advertisers with media Experts who can deliver advertising objectives. We hope these tips help you find the best Expert for your Brief.

Advertisers are charged 3% of the media fee by theADmarket.

Fees payable to theADmarket for Briefs and/or bought media are deducted from user accounts as approved by the user when agreeing to the Terms and Conditions.

Registered Experts can Bid on open Briefs in the Browse Briefs section of the site.

To place a Bid, open the brief and click the Bid on Brief button at the top right-hand corner of the page.

Clicking the Bid on Brief button leads to the bidding page, which has three fields to complete.

Expert fee - How much of the budget will you charge for completing the Brief?

Media cost - How much of the budget will be used to buy media? If there is no media spend required, enter zero in this field.

Note that the total Expert fee and media cost should not exceed the budget

Message - How will you deliver the brief and why should the Advertiser choose you over other Experts? Keep your message concise and to the point, more detail can be added when creating a Media Plan, if you are selected to respond to the Brief.

Advertisers may also directly invite you to make a Bid on a Brief. You will be notified via email and account notification.

Each Advertiser is as different as each Expert; there is no magic formula that works for every Bid. To help increase your chances of Advertisers seriously considering your Bids, here are some tips:

• Read the brief thoroughly. Take the time to review the Brief description and company information. If the Advertiser feels that you do not understand the objectives, you are less likely to be invited to complete a Media Plan.
• Keep your Bid clear and concise. Advertisers may have dozens or even hundreds of bids to consider. Make your bid proposal short but concise.
• Be competitive with your pricing.
• Do not oversell yourself. Be honest about your skills and experience level. Proofread your Bid before submission. No matter the Brief you're bidding on, a poorly written proposal suggests a lack of attention to details and poor work habits, neither of which work in your favour.

After placing your Bid, we encourage the following practices to further improve your chances of winning Briefs:

• Protect yourself. Any samples you provide should bear a watermark or other means of identification. At a minimum, include your name and a statement of copyright.
• Respond promptly when Advertisers contact you through a private message, email or account notification, ideally within 24 hours.
• Ensure notifications are on so you don't miss any correspondence from Advertisers.

After winning a Brief, the Advertiser will share a Google Drive folder with you for all Brief documentation. The Brief folder will contain an Example folder of documents to provide guidance on how each completed document should look. The folder also contains blank templates for Experts to populate.

The Media Plans folder contains templates to help you create media plans with advertising included and plans without advertising included.

The Media plan template with advertising included ensures you include full information and that the Advertiser can see details for each line item in the Brief response.

PLEASE ONLY EDIT CELLS SHADED IN BLUE

Date
Enter the date the Media Plan is completed.

Advertiser Name
Username of the Advertiser who ordered the Media Plan.

theADmarket Expert
Add your username.

Expert Fee
Add your fee in pounds sterling ($AUS) for completing the brief. Ensure this fee is the same as agreed with the Advertiser when they hired you to complete the Brief.

Note: theADmarket recommends that Expert fees are no more than 9% of the total budget for a Plan with media. This enables the platform to remain competitive.

Country of Media Owner

Scroll the drop-down list to select the country where the media owner you recommend is located. Alternatively, type the country name to shortlist your selection. If the country is not listed, theADmarket does not operate in that region (for consideration please email admin@theADmarket.com).

Once the media owner's country is selected, the template will automatically add the local currency and taxes.

Media Owner
Who owns the media you are proposing?

Channel
What medium is this (TV, Radio, Digital, Social, etc.)?

Product
In which product will the advertising appear (eg. Rolling Stone, Facebook, Times of India, National Geographic, etc.)?

Activity
What advertising activities will appear in the product (eg. full page advert, 30 sec TVC, 6 sec video, etc.)?

Reach
How many people will the activity across this product reach?

Start Date
When will the advertising activity for this product start?

Finish Date
When will the advertising activity for this product finish?

Booking Deadline
Deadline for booking this advertising activity

Material Deadline
Date by which the creative material for this activity needs to be supplied.

Insertion Type
What is the insertion type (eg. impressions, insertions, TARPs, etc.)?

Currency
Currency fills automatically when you select the media owner's country.

Local Currency Cost per Insertion Type
How much does each insertion cost in the local currency?

Number of Insertion Types
How many impressions, insertions, TARPs are you buying?

Local Currency Total
This is the total amount before tax.This field will fill automatically after completing all other fields.

Local Tax %
This is the total local tax to be paid per line item. This field will fill automatically after completing all other fields. If the tax is incorrect please contact theADmarket admin@thadmarket.com.

Total Local Currency
This is the total media cost plus local taxes. This field will fill automatically after completing all other fields.

Approx Total Tax $AUS
This field provides the approximate tax cost in $AUS. This template provides foreign exchange guidance to help provide costs in $AUS. Quotes are not sourced from all markets and may be delayed by up to 20 minutes. Currency exchange information is provided 'as is' and solely for informational purposes, not for trading purposes or advice.

Approx Total $AUS
This field provides the approximate total cost in $AUS. This template provides foreign exchange guidance to help provide costs in $AUS. Quotes are not sourced from all markets and may be delayed by up to 20 minutes. Currency exchange information is provided solely for informational purposes, not for trading purposes or advice.

Notes
Use this section to share additional information with the Advertiser.

The template will work out theADmarket media commission fee automatically after all bought media line items and your Expert fee are added.

Ensure that the TOTAL cost is within the original Brief's budget. You may need to reduce the media and/or the Expert fee to remain on or under budget.

After winning a Brief, the Advertiser will share a Google Drive folder with you for all Brief documentation. The Brief folder will contain an Example folder of documents to provide guidance on how each completed document should look. The folder also contains templates.

The Media Plans folder contains templates to help you create media plans with advertising included and plans without advertising included.

The Media plan template without advertising ensures that you capture all information to ensure the Advertiser can see the detail for each line item you'll be completing for the brief response, excluding media.

PLEASE ONLY EDIT CELLS SHADED IN BLUE

Date
Enter the Media Plan completion date.

Advertiser
Username of the Advertiser who ordered the Media pPan.

Expert fee
Your Expert fee in $AUS for completing the brief. Ensure this fee is the same as agreed with the Advertiser to complete the Brief.

Brief Name
The posted Brief name.

Objectives
Identify and list up to five Brief objectives.

Item No.
Identifies each deliverable on the Brief with a number.

Deliverables
The items to be delivered to the Advertiser (eg. digital display assets, content strategy etc.)

Details
Provide details for each line item (eg. create Mrec (300x250) and leaderboard (728 x 90) display assets, create a 12 month content strategy in a Google Sheet etc.)

Google Link URL
All Brief documents need to be saved in the Google Drive shared by the Advertiser. Add a link to each line item's corresponding document here.

Deadline
The deadline for each deliverable.

Delivered (Y/N)
When creating the Media Plan, all deliverables should be listed as N as they are not delivered. Once the deliverable has been completed, please update this to Y.

Notes for Advertisers
Add notes by line item to provide the Advertiser with an understanding of each deliverable or request further information from the Advertiser.

theADmarket is an online platform that allows media Experts to earn an income by answering Briefs posted on the platform by Advertisers.

Experts earn money by completing Briefs. Before being awarded a Brief, Experts submit Bids. Your Bid showcases your fee, your profile and details how you'll deliver the Brief's objectives.

Advertisers choose one or more Experts to complete a detailed Media Plan and pay the Brief's entire budget, including the Expert Fee, to theADmarket.

Once completed Media Plans are approved by the Advertiser, 20% of the Expert fee is released to the Expert.

The Expert then acts on all items on the Media Plan.

If the Media Plan includes buying advertising then the Expert will confirm all of the bookings with the media owners and share a Google Form link to collect all the relevant information. The form will collect all information including the booking confirmations and invoices so theADmarket can buy all of the advertising assets included on the plan.

The remaining 80% of the Expert's fee is released once the media plan has been executed, the advertising (where applicable) has appeared, proof is supplied to the Advertiser and the Advertiser has marked the Brief as complete.

Please make every attempt through the platform to contact the Advertiser to advise theBrief is complete.

If you have tried a number of times but are still unable to reach the Advertiser, please contact admin@thadmarket.com. Include the Brief name in the subject line and explain what has occured in the body of the email. theADmarket will make every attempt to contact the Advertiser via the information provided when the Advertiser registered their account.

If theADmarket is unable to make contact with the Advertiser, admin will review the brief and make a decision based on the information available.

Here are the common reasons why you cannot bid on a project:

1. Your profile is not complete. To make a Bid, you need a complete profile. Add a profile picture, a subheading, an hourly rate and a description.

2. The skills listed on your profile do not match those listed on the Brief. Add at least one of the required skills before placing your Bid.

3. Your account has not been verified by theADmarket. Contact admin@thadmarket.com if this is the case.

Experts can work on theADmarket with confidence. Advertisers pay the full Brief budget to theADmarket in advance. We release this payment to Experts in two milestones: 20% when the Media Plan is prepared and approved by the Advertiser and the remaining 80% when the Brief is finalised.

If an Advertiser has not approved payment, please make sure all elements of the Brief are complete and added to the Drive folder. Booking confirmations and proforma invoices sourced from media owners via the Google Form link and all creative assets also need to be saved in the Brief's Drive folder.

If all elements have been completed please contact the Advertiser via the platform's messaging tool to understand whether they can approve the Brief is completed.

To ensure protection in the unlikely event of a dispute, keep your correspondences and payments within theADmarket. Our payment system, Dispute Resolution Service and messaging system provides efficient and secure project management within the site.

If you encounter users trying to initiate communication and/or payments off the platform, please report these users by clicking Contact Us or via dispute@theADmarket.com.

Experts pay theADmarket 20% of their Expert fee which can be reduced if they sign up to one of the subscription plans we have available. Basic Troubleshooting
If any element of theADmarket site is not working, please follow these steps to rectify the issue.

• Clear the cache and cookies from your browser
• Upgrade your browser to its latest version
• The site works best on Google Chrome
• Log out of your account and log back in
• Restart the process
• If you still have issues please contact us